Thursday, August 27, 2020

Reflection Essay Example | Topics and Well Written Essays - 250 words - 69

Reflection - Essay Example Poor polythene squander the board may frame reproducing spaces for unsafe living beings, for example, mosquitoes that at that point cause jungle fever (European Commission, 2011). It additionally makes contamination the earth since the material isn't effectively degradable. Creatures may benefit from polythene materials in this manner making an impediment their respiratory framework, thus passing. The poisonous exhaust from manufacturing plants creating polythene additionally influence the individuals from the general condition. Billions of polythene packs are discarded all around every day. From an ongoing report, in any event four polythene sacks are utilized by every family unit on the planet consistently (Ankiro, Ikumawoyi, Olotu, and Olugunagba, 2012). It is, in this manner, a basic issue for the world to understand the expanding patterns of polythene use and poor removal that may prompt more noteworthy ecological issues later on. There should, consequently, be a real to life and fast administration projects to forestall such expanding patterns. Diminishing the utilization of polythene through choosing items that don't require bundling or utilizing other bundling materials, for example, paper or glass can help decrease the mischief brought about by polythene packs. This will reduce the unfavorable wellbeing impacts brought about by poor polythene squander the board. Refillable polythene compartments can likewise be reused to decrease the quantity of polythene holders arranged. Above all, polythene compartments can be reused to and used to deliver plastic portable latrine, canisters, squander bins and different holders. Through this, the superfluous discarding such materials would be limited since the holders will be viewed as significant by the recyclers (Partha, 2008). Ankiro, An., Ikumawoyi, O., Olotu, Y., and Olugunagba, M. (2012). Natural effect of polythene age and removal in Akure city, Nigeria. Worldwide Journal of Science Frontier Research Agriculture and Biology, 12(3),

Saturday, August 22, 2020

Superhero, a moral example

What pictures will come into your psyche when you are thinking about Superhero? Individuals normally picture superheroes as men that with uncommon forces. Also, they are mystery personality that might want to shield others from risky however never request reward. Superheroes are acclaimed to individuals since Superman appeared in 1978. Today, a great many dollars has spent on Superhero film in Hollywood since an ever increasing number of individuals become a superhuman fan to relate to the saints, sharing their unique forces, yet additionally their experience stories.In the Hollywood motion pictures, a hero as a rule is a white man with uncommon forces and capacities that past ordinary people. Superheroes commit themselves to battling wrongdoing or abhorrence without desire for remuneration. The superheroes normally consider as the ethical code, be that as it may, various individuals hold various perspectives toward superheroes that a few people don't concur that superheroes are good models. They accept that superheroes are a sort of sacrificial courage however they have done as such by their personal responsibility. What's more, superheroes as a rule violate laws in their activities which are against our society.Moreover, many individuals assume that superheroes will utilize their super capacity to wreck our reality later on. In this manner, superheroes can't be considered as good models. Despite the fact that personal circumstance impacts superheroes’ gallantry, superheroes are good models in light of the fact that their activities are lead to be more prominent acceptable than malicious. Individuals normally question about a superhuman like superman is a sort of magnanimous valor yet he has done as such by â€Å"acting in his own self-interest† (Waid, 10). Superman acts this since his regular impulses, so we can contend that superheroes do this in light of the fact that their personal circumstance make them like to do this.Loeb and Morris call a ttention to that, a few people consider Superheroes and their actives that â€Å"they do it since they like to do it† (13). Be that as it may, Waid call attention to that â€Å"in helping other people, Superman encourages himself. In helping himself, he helps others† (10). When helping others, superheroes are helping themselves. They are utilizing their capacity to help individuals and not doing abhorrent thing, as long as they are doing acceptable, their activities are lead to be more prominent acceptable and nothing underhanded. The image of Superman gives American individuals a ton of hope.For model, during the Great Depression, America, the most impressive nation on the planet, was not as solid as in the past. In this manner, the Americans imaged that the Superman could come and lead them toward another world. They regarded Superman since they accepted that Superman could assist them with recapturing the certainty and give them great expects for the future life. Th e image of Superman caused them to feel cheerful in such hopelessness. Also, during the Vietnam War, numerous youngsters, for example, â€Å"hippie† in the United States revolted the general public by having long hair, utilizing drugs, grasping sexual unrest, etc ( Hippie).This was absolutely against the estimation of the Americans. Around then, individuals are searching for a man to spare these youngsters, however who could come and spare them? The appropriate response is Superman, the outsider from other planet with unprecedented force. In the film, Superman, Clark Kent, is a correspondent working for the Daily Planet. In any case, he is totally not the same as the American youngsters around then. He doesn’t smoke, untruth, or cheat. Furthermore, he is totally different from Hippie. Superman has a benevolent heart; he is helping other people who are out of luck. Therefore, Superman sets an ethical model for the American youngsters during the Vietnam War.And Americans accept the picture of Superman is the genuine model for the youthful Americans, and Superman will prevent youngsters from doing malicious things and lead them to a sound and positive life. Hence Superheroes are renowned to all Americans. Clearly Superheroes are such a sort of individuals, that have super powers and capacities that unique in relation to ordinary individuals. What's more, they are the individual helping those individuals who can't help themselves from malevolence, and make the malicious end with more prominent great. Numerous individuals demand that superheroes, for example, batman are not the good example.Batman violates a portion of the laws when he is battling against hoodlums which are against our general public. The facts may prove that Batman is a crook, however it doesn't imply that Superheroes like batman are not good models for us. For instance, Batman’s feelings constrained him into his job. He felt that it was his obligation to retaliate for his fol ks by battling against each malicious thing that he meets. He considers Gotham City, which he lives in, as a city with crooks everywhere. Batman enjoys extraordinary tidying up all underhanded criminal around the entire city.He never stressed over whether it is illegal. Since Batman realizes that when he violates a portion of the laws, he is going to catch the genuine lawbreakers who are acting against progressively significant laws, and to ensure the decent residents of the city from these genuine crooks. For Batman, â€Å"laws might be treacherous, lawmakers might be degenerate, and the lawful framework may really ensure the wicked† (Skoble 32). Be that as it may, none of these will prevent him from turning out to be wrongdoing battling vigilantes. He demands that â€Å"Evil must be punished† (Skoble 37). Accordingly he will continue tidying up the wickedness in his city.It is normal to accept that Batman is a â€Å"dangerous† and â€Å"fascist reactionaryâ⠂¬  (Skoble 31), however we shouldn't overlook that he has consistently been â€Å"cautious† and â€Å"measured† (Skoble 33) when utilizing his remarkable forces. Also, Batman has reliably utilizing his phenomenal forces when he is battling against hoodlums as it were. In spite of the fact that the idea of Batman’s viciousness makes him violate a portion of the laws, there is no proof to recommend that it isn't right for Batman to battle wrongdoing and protect honest individuals by utilizing his uncommon powers.In expansion, Superheroes’ activities drive us to reexamine our jobs in this world. The fear based oppression proceeds in our reality, and there are violations happen everywhere throughout the world consistently. We as a whole need equity and harmony, however the greater part of us would prefer not to assume our liability to ensure our reality, we simply searching for approaches to rest easy thinking about ourselves. By contract, Superheroes are f acing a ceaseless conflict for truth, for equity, for harmony. They continue assuming their jobs as everyone’s defender; they dedicate their lives to battling crimes.Sometimes, we may consider the law and ethical quality when we esteem what superheroes have accomplish for us. We may discover that, superheroes may accomplish something against law and consider not ethical quality. In any case, superheroes continue assuming their jobs as everyone’s defender; they give their lives to battling wrongdoing that enlivened numerous individuals to become covered â€Å"crime-fighters† (Skoble 34). Clearly superheroes constrain us to reconsider our perspectives about law and social request, and request that we use them as a mirror to see ourselves all the more obviously that lead us to assume our liability to ensure our reality.

Friday, August 21, 2020

SIPA Alumni Stories Esther Waters-Crane MIA 17 COLUMBIA UNIVERSITY - SIPA Admissions Blog

SIPA Alumni Stories Esther Waters-Crane MIA 17 COLUMBIA UNIVERSITY - SIPA Admissions Blog Esther Waters-Crane graduated in 2007 with an MIA degree and a concentration in Human Rights. She is currently Chief of Planning, Monitoring and Evaluation at UNICEF in Kenya. Describe your background prior to attending SIPA. I worked in private sector banking for five years in London. I found I wasn’t fulfilled by the private sector so, to supplement it, I did lots of volunteering mainly with the British Red Cross refugee team. What motivated you to choose SIPA? I knew I wanted to study human rights and eventually work for the UN. I was compelled by the stories of the refugees I volunteered with in the UK and wanted to work on issues affecting people in flight, not just in the UK/Europe but more at a global policy level. I sought advice from the career service at my undergrad university (Cambridge, UK) and senior colleagues at the Red Cross all avenues pointed towards SIPA. Then I visited the campus and SIPA faculty where I met Paul Martin and we discussed SIPA’s links with the UN. From that point onwards I knew SIPA was the right place for me. What are you doing now? I am currently Chief of Planning, Monitoring and Evaluation at UNICEF Kenya, where I am responsible for ensuring that the millions of dollars UNICEF receives, are directed towards, and appropriately spent to address the needs of the most deprived children in Kenya. Prior to working for UNICEF in Kenya (and prior to having my own children), I spent 5 years working for UNICEF and UNDP Somalia where my work involved implementing public health programmes and designing and implementing interventions to engage, empower and protect conflict-affected communities. I also spent 3.5 years working for UNDP South Sudan and the DPKO Sudan, looking at issues affecting women and children in conflict. How has your SIPA degree helped your career? I wouldn’t be where I am today without SIPA. I use the skills and knowledge I acquired on an almost daily basis. The connections between SIPA faculty and the UN gave me the exposure I needed to get my foot in the door. It was the perfect segue for me and opened my eyes to the reality of working in the field I do. What advice would you give a first-year SIPA student? Network!!! Chat with all your professors about your career plans and ask them to keep their ears open for opportunities. Attend events at Columbia and the UN and talk to as many people as you can. Join professional networks on and off campus and attend conferences on countries of interest to you. The earlier you have an idea about what you want to do after SIPA, the smoother your transition to that reality will be focus on what excites you and what you’re passionate about, and hone in on the international experts working on this. Adapt your papers and research to fit your future career interests. And, don’t get fixated on grades they’re not as important in the whole scheme of things as you may think.

Monday, May 25, 2020

Study On Bayer Ag And Multi Listed Securities Finance Essay - Free Essay Example

Sample details Pages: 5 Words: 1417 Downloads: 9 Date added: 2017/06/26 Category Finance Essay Type Cause and effect essay Did you like this example? The Company Bayer AG was founded on 1st August 1863 by Friedrich Bayer and Johann Friedrich Weskott in Barmen, Germany. Today it is headquartered in Leverkusen, Germany. In order for management purposes Bayer AG was restructured into a holding company in December in the year 2003. All the core businesses were transformed into limited companies which were all managed by Bayer AG. These companies are: Bayer CropScience AG, Bayer HealthCare AG, Bayer Chemicals AG, Bayer MaterialScience AG and the three service companies Bayer Technology Services, Bayer Business Services and Bayer Industry Services. BAYER AG is an international firm with a lot of expertise in the fields of health care, nutritio, etc. The firms goods and services are designed and produced in a way to help mankind and benefit and improve their quality of life. In FY 2009, Bayer had a wokforce of 108,400 people and had an output of ÃÆ' ¢Ãƒ ¢Ã¢â€š ¬Ã… ¡Ãƒâ€šÃ‚ ¬31.2 billion.The capital expendi tures incurred were ÃÆ' ¢Ãƒ ¢Ã¢â€š ¬Ã… ¡Ãƒâ€šÃ‚ ¬1.7 billion and the RD expenses were ÃÆ' ¢Ãƒ ¢Ã¢â€š ¬Ã… ¡Ãƒâ€šÃ‚ ¬2.7billion. As mentioned earlier, In the year 2009, the Bayer Company had workforce of 108,400 worlwide of which 21,600 were located in Asia-Pacific, other 16,300 employees in North America, and other 16,000 in Latin America,Middle East and Africa and the rest 54,500 in Europe. The Mission statement of Bayer is: We have set our course for the future. The Corporate Mission Statement of the organization is the tagline Bayer: Science For A Life, which sums up the groups objectives, values and beliefs. OTHER COMPANIES: BAYER CROPSCIENCE is a leading crop science company.Its main area of focus is Crop protection, seeds, pest control, etc. BAYER MATERIALSCIENCE produces high-quality plastic and it also develops remedies and solutions for needs of everyday life. BAYER TECHNOLOGY SERVICES deals in process and plant engineering, construction and optimi zation. BAYER BUSINESS SERVICES handles the Information Technology infrastructure and technical support factor for countries Canada and USA. BAYER HEALTH CARE is leading in the advanced production of medical products. Its sole mission is to research, develop and produce innovative products that improve the health of people and their quality of life.It has four groups under it: Animal Health Bayer Schering Pharma Consumer Care (over-the-counter medicines and dietary supplements) Medical Care MEANING OF MULTI -LISTED SECURITIES: Multi-listed securities are traded on more than one stock exchange and are suitable for deposit and settlement in more than one Central Securities depository (CSD). These securities can be traded by the customers in the home market, in the international market and in cross-border transactions (i.e between the home market and the remote market). In recent times, many organisations and companies consider listing their shares on multipl e stock exchanges in various countries. In todays global economy this is relatively a safe way to enter and explore the international markets, generate and maintain interest in a multinational companys shares. ADVANTAGES OF MULTI -LISTING: One of the major advantages that a company can take of multi listing is that it can raise extra capital for the company from another market whenever needed.Multi listing is very easy for companies which have good standing and reputation in the home market as well as foreign market. A company can even raise capital using different instruments like ADR and GDR. Multi listing can also be used to reduce risks.It can be used as a hedging tool (risk management tool). It helps to diversify the security in domestic as well as International market. Having securities listed in multiple countries also has a positive impact on sales and other aspects of the business. It increases the visibility of the company in the market. Listing of shares in multiple stock exchanges also increases the media attention the company receives in each market. In case of an Acquisition, multiple stock exchange listing enables a company to provide acquisition currency. If a company is not performing well in a certain market and has poor liquidity and low profile it can be offset by a better performance in another market. OTHER ADVANTAGES: There are many other advantages a company can take if its shares are listed on multiple stock exchanges.Some important benefits are: It helps in Creating a new market for the companys shares Increasing the financial standing and reputation of the company. Creating public awareness and public interest in the company and its products. Also providing various opportunities to the company to implement share option schemes for their employees. There are some disadavantages that a company faces when its shares are listed on multiple stock exchanges. DISADVANTAGES: Increasing accountability to public shareholders. It becomes necessary for the company to maintain dividend and profit growth trends. The company is at a risk to an unwelcome takeover. The company also loses its privacy because of the media interest in the Company. It also faces the problem of following the rules and regulations of different governing bodies in different countries. Companies seeking international investments and prospective investors consider multiple listing of their shares but it should be sufficiently compelling to outweigh the burden that comes along multiple stock exchange listings. GENERAL INFORMATION: BAYER, the German Pharmaceutical Compnay, has listed its shares on multiple stock exchanges. It has listed its shares in countries like Germany, Switzerland, France, Spain, Belgium, Luxembourg, UK, Japan and Italy. In 2002 the company also listed its shares on NYSE i.e New York Stock Exchange, which was the eleventh country for the company to list its sh ares. Currently it has listed its shares in Germany, Switzerland, Spain and UK. ADVANTAGES FOR BAYER IN LISTING IN NYSE AND LONDON STOCK EXCHANGE: One of the major advantages Bayer AG faced by listing its shares on NYSE were that it made it simpler for Bayer to develop and expand in the US market. Wilson, managing director and head of international syndicate at UBS Warburg, said: Getting greater access to U.S. investors is sometimes given as a reason for a U.S. listing, and its a way for smaller companies to improve their profile. However, most significantly, its a way to get acquisition currency. (Rubery, 2002) Bayer Spokesperson, Annette Josten agreed and said, that if Bayer would make an acquisition then the company could pay for it in exchange of shares.She further added that Bayer has no concrete plans but this does give them the opportunity to act quickly upon this.It will also help the company to increase its potential investors and provide transperancy in US and als o gives them opportunities to initiate and launch stock option programs for the U.S employees. Multiple listing of stock also helped Bayer to increase liquidity by widening its trade market, and provided it with easier accesss to prospective and potential investors. Also by listing its shares in NYSE and LSE, BAYER got a lot more and better analyst coverage. And their potential investors got better information about the Company.The Company can raise funds whenever needed. The company also experienced High Abnormal Return as the potential customers increased aft the company was listed on NYSE. The company also benefits in the foreign market by any foreign currency fluctutations. DISADVANTAGES OF MULTIPLE LISTING FACED BY BAYER AG: When a company is listed on multiple stock exchange it has to follow foreign ownership restrictions and go by the rules and regulations of the foreign country when one companys investors are not permitted to hold foreign shares.In case of Mer gers and Acquisitions dual listing plays a very important role.But Non Mergers and Acquisitions related dual listings have different problems and difficulties to overcome.Josten at Bayer explains, The challenge was the comprehensive administrative and organizational work in preparation of the listing. But due to very good co-operation with the SEC and the auditors, we managed to complete that work successfully. Bayer Company being listed on multiple stock exchanges also faces some disadvantages like Increased Cost.The Company needs to comply with different markets which increase pressure on the staff, increased reporting and also increases the operation costs. Every move of the company will be followed by the analysts. And any mistake committed by the company will cost the company huge losses. In multiple stock exchange listings it becomes necessary for a company to produce accounts under two different sets of accounting rules, possibly leading to reporting of different res ults in different markets. It also is necessary that the domestic investors should have the same set of information as the international investors, therefore the information might be needed to be published in multiple languages to suit domestic investors.This will increase the expenses and compliance work involved. Don’t waste time! 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Thursday, May 14, 2020

The History of Art at Iowa State University Essay - 776 Words

Have you ever been to Iowa State University and seen all of the magnificent art that is located on campus? Iowa State is home to one of the largest campus public art collections in the United States. There are over 2,000 works of public art (George Washington Carver). The foundation of the contemporary Art on Campus Collection and Program began during the Depression in the 1930s, when Iowa States President Hughes envisioned that, The arts would enrich and provide substantial intellectual exploration into our college curricula† (George Washington Carver). Who doesn’t love art? Every day you wake up and experience some sort of artwork; whether it’s a sculpture or just seeing something made so wonderful. Walking across the magnificent†¦show more content†¦We live in a world where there is lots of judging and I believe people may not even give some art pieces a chance. In the 1940s, Christian Petersen sculpted a plaster figure of George Washington Carver. According to an article from Iowa State Museums, â€Å"This is one of the few free-standing, full length sculptures that Petersen ever made† (George Washington Carver). He sculpted Carver as an old man holding a single peanut in his hands. Petersen’s intentions were to emphasize Carvers vision for the future of agriculture (George Washington Carver). George Washington Carver was the first African American to attend Iowa State, and I personally didn’t know this until I saw the sculpture located near Carver Hall. Art has its meanings, even if sometimes you aren’t looking for them. A quote from George Washington Carver shows how much he cared for this blessed university, â€Å"I have no words to adequately express my impressions of dear old I.S.C. (Iowa State College). All I am and all I hope to be, I owe in a very large measure to this blessed institution† (Mark Bagley). When this sculpture was first created Petersen wasn’t able to cast th is sculpture in bronze because the cost was too much money, so he painted the work of art to resemble bronze. The sculpture was originally put inside Carver Hall on the first floor lobby (George Washington Carver). If this was put outside it would have just got ruined by the weather, since the snow and cold couldShow MoreRelatedWhy The University Of Iowa Essay870 Words   |  4 Pageswhat drew me to the University of Iowa, my approach to the role of president, and the need to work together. I’d like to take this opportunity to start a broader conversation. Why the University of Iowa? I’ve been asked this question by both supporters and detractors in recent weeks. If you belong to the University of Iowa community, you’ve probably asked yourself, or been asked, this same question. Let me offer my answer. You may find that I came to the University of Iowa for much the same reasonRead MoreThe Central Campus Lawn, By Luis Jimenez923 Words   |  4 Pagesas I walked my way into campus during the first week of orientation. It was a beautiful and meaningful work of art by Luis Jimà ©nez and is perfectly described by it’s given name â€Å"Border Crossing†. Built in 1989, this sculpture is a fine piece of art, as it commemorates the hundreds of thousands of immigrants who travelled across the southwestern border from Mexico into the United States looking for a new start and a life of higher quality post World War II. This single sculpture is of a man crossingRead MoreMaize in Pre-Columbian America654 Words   |  3 PagesPilgrims how to grow maize. The Pilgrims called the maize â€Å"corn†, which mean grains and Americans still call it corn today. The word corn has a different meaning depending on what country you are in. According to the Department of Agronomy at Iowa State University, corn in England means wheat and in Scotland and Ireland, it means barley or oats (www.agron.iastate.edu).  Ã‚   By drawing on documents and reports from the Pre Columbian American era, I plan to discuss how corn was discovered, the importanceRead MoreI Am A Pakistan Born United States Resident702 Words   |  3 PagesStatement of Purpose I am a Pakistan-born United States resident. I lived in Pakistan until 2009 and worked as an elementary, middle and high school music and fine arts teacher as well as an actor, dancer and singer. I had no opportunity to be formally trained in acting and singing. I learned to sing, dance and act from private tutors. However, I ve always desired to be trained at a world-class acting school. I grew up in a family of artists. My parents were singers and musicians. 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I learned to sing, dance and act from private tutors. However, I ve always desired to be trained at a world class acting school. I grew up in an artistic family. MyRead MoreThe Muses in Greek Mythology and Art1643 Words   |  7 Pagesin Greek Mythology and Art The Muses were deities worshipped by the ancient Greeks. They were 9 women, sisters, whose sole purpose for being was that of the inspiration to mortal man, typically in an artistic capacity. The embodiment of the classical idea of the poetical faculty as a divine gift, these famous sisters dwelt on Mount Helicon, in Greece. The Muses were therefore both the embodiments and sponsors of performed metrical speech: mousike, whence music, was the art of the Muses. (nationbuilder)Read MoreTennessee Williams : The Great State Of Mississippi Gained1190 Words   |  5 PagesAlexis Safoyan Frank Mihelich Fundamentals of Acting Tennessee Williams Report 25 February 2016 Tennessee Williams The great state of Mississippi gained quite a treat on March 26, 1911 and that treat was a baby named Thomas. A native of Columbus, Thomas Lanier Williams would grow up to become one of the most well-known playwrights in theatrical history. Williams did not attend school regularly due to frequent and severe illness as a child. He was homeschooled for most of his life but did graduateRead MoreBenefits Of Depression By Nancy Andreasen844 Words   |  4 Pagesdepression is to look at benefits of depression. Nancy Andreasen argues that depression is closely associated with a â€Å"cognitive style† that makes people more likely to produce successful works of art (Lehrer, Jonah). One of the most important qualities in the creative process is persistent and based on Iowa Writers’ Workshop, Andreasen found that â€Å"successful writers are like prizefighters who keep on getting hit but won’t go down. They’ll stick with it until it’s right† (Lehrer , Jonah). While depressionRead MorePerspectives on Volunteering to Help Others Essay1053 Words   |  5 PagesThroughout history, volunteering has evolved into a cultural connection; a common characteristic of humans on a local, national, and global level is the desire to help one another. Although this statement is not necessarily true for every individual, most people feel an urgency to assist friends, family members, coworkers, and/or strangers in need or in crisis. Why should we volunteer? Many people donate their time for varying reasons whether it’s fundraising for disaster relief or collecting, preparing

Wednesday, May 6, 2020

Macbeth - 1038 Words

â€Å"Fair is foul, and foul is fair.† If you were presented with the dilemma of pursuing a new idea to become king, ruling the country by only committing a ‘foul’ dead such as murder would you choose to ignore it or go ahead with it? Would you do right or wrong? To ignore the premonitions or to go ahead, knowing that if you do go ahead you would destroy the natural order? This is what Macbeth had to solve within himself, his internal conflict. Ladies and Gentlemen, an overriding theme of conflict is established within William Shakespeare’s tragic play â€Å"Macbeth†. Conflict. What is conflict? We simply define conflict as the struggle between opposite forces or different opinions between people. Though it doesn’t always have to include two or†¦show more content†¦Lady Macbeth’s ambition for power leads her to an unnatural, realm of witchcraft, insomnia and madness. She transforms herself into a desexualised evil spirit. In her soliloquy in Act 1, Scene 5 â€Å"unsex me here And fill me from the crown to the toe top-full Of direst cruelty. Make thick my blood†. Shakespeare uses imagery which helps add to the unnatural forces and dark powers that Lady Macbeth must have to proceed and achieve her plans. Shakespeare has cleverly crafted the perspectives of its two main characters, Macbeth and his wife, Lady Macbeth, through his use of language techniques. The dialogue between these two protaganists highlights their external conflict. Macbeth suddenly makes the decision to no longer murder king Duncan. â€Å"We will proceed no further in this business.† (Act 1.9) Following this quote, Macbeth’s wife Lady Macbeth becomes shocked and irritated with her husband. She is patronising and personal in her dialogue as she proceeds to attack his man hood. The use of a metaphor in her dialogue in Act 1, Scene 7, â€Å"And live a coward in thine own esteem, Letting ‘I dare not’ wait upon ‘I would’, Like the poor cat I’the adage?† helps to emphasize her argument and the conflict between the two characters. â€Å"Yet do I fear thy nature: It is too full o’the milk of human-kindness†. (Act 1.5) assist her ambition. Her determinati on â€Å"we’ll not fail â€Å"is the result of the argument, Macbeth trying to prove his manhood to his wife,Show MoreRelatedMacbeth : Macbeth 1411 Words   |  6 PagesPeter Klimek Mrs. Moeller Macbeth Rough Draft 3/7/16 Ambitionz Az Macbeth Macbeth is a character in a play by Shakespeare with a tragic flaw. He had a quick rise to power and shortly after that a fall. Macbeth’s tragic downfall is a consequence of his vaulting ambition which is fueled by greed, fear and arrogance. Lady Macbeth and the three witches also have a major key in influencing his emotions. They manipulated the emotions he felt so he acted more rashly on them. Macbeth was a guy that couldRead MoreMacbeth Essays : Macbeth 1064 Words   |  5 PagesMacbeth Analytical Essay In life, there are two types of people: those who do the right thing and those who don’t. In the play Macbeth, by Shakespeare, the main character Macbeth is given a prophecy by three witches that says he will become king; however, there is no descending line of kings of his own blood. With the knowledge of the Witches’ prophecy, Macbeth’s ambition, and manipulation from his wife, Lady Macbeth, Macbeth is quickly dragged into a never-ending, bloody murder rampage to obtainRead MoreMacbeth - Imagery in Macbeth1331 Words   |  6 Pagesart of making images, the products of imagination. In the play Macbeth Shakespeare applies the imagery of clothing, darkness and blood. (listed from least to most), Each detail is his imagery, it seems to contain an important symbol of the play. Symbols that the reader must understand if they are to interpret either the passage or the play as a whole. Within the play Macbeth the imagery of clothing portrays that Macbeth is seeking to hide his disgraceful self from his eyes and othersRead MoreMacbeth864 Words   |  4 Pagesimagination. In any piece of literature, imagery plays a significant role in illustrating the characters. In the play, Macbeth, written by William Shakespeare, the characters of Macbeth and Lady Macbeth are developed through the use of clothing, sleep, and blood imagery. Through the use of clothing imagery, Shakespeare exposes and develops the character of Macbeth. In the beginning, Macbeth is seen as loyal soldier of King Duncan. When presented with the title of Thane of Cawdor, he says Why do you dressRead MoreMacbeth1700 Words   |  7 PagesThe Loyalty of Masculinity In William Shakespeare’s Macbeth the main theme of loyalty is explored throughout the play by main characters. Loyalty can be defined as faithfulness or unwavering devotion to a person or cause. Duncan, Banquo, Macduff and Macbeth are all essential characters who are given opportunities to express their loyalty, however it is the different ways in which these characters choose to be loyal or disloyal that shape the play as a whole. It is the character’s loyalty and/orRead MoreMacBeth867 Words   |  4 Pagesart, and Cawdor, and shalt be what thou art promised. Yet for I fear thy nature; It is too full o’th’ milk of human kindness to catch the nearest way† (Shakespeare 1.5.12-15). Lady Macbeth is the bad influence Macbeth has in his life that persuades him into killing King Duncan and rushes into being King. Before Macbeth became paranoid after the brutal death of King Duncan, he was a worthy captain of the kings army. â€Å"The service and the loya lty I owe in doing it pays itself. Your Highness’ part isRead MoreMacbeth739 Words   |  3 PagesSynopsis Macbeth  is a play about a Scottish nobleman who learns, from a prophecy given to him by three witches, that he is to become king. When Macbeths ambition overcomes his moral judgement, he assassinates the reigning king and fulfils the prophecy. In doing so, however, he undermines his own rule with insecurity - insecurity he created when he upset the natural succession to the throne. Beheaded in battle, Macbeths death allows the rightful heir to reclaim the throne and order is restoredRead MoreMacbeth1388 Words   |  6 Pages Macbeth: Character Analysis The Tragedy of Macbeth, by William Shakespeare, is about a soldier, Macbeth, and his friend, Banquo, who meet up with three strange witches who share prophecies with the two men. Macbeth is told that he will become king someday and rule the land of Scotland. The rest of the play follows the actions of once a loyal soldier turned into a greedy king, who seeks to hold the crown forever no matter what the consequences may be. Throughout the play Macbeth displays himselfRead MoreMacbeth757 Words   |  4 Pagesat me† Macbeth to Banquo’s ghost. â€Å"This is the very painting of your fear† Lady Macbeth to her husband. â€Å"Double, double toil and trouble; Fire burn, and cauldron bubble†. Witches (4.1.1) Images of disguise and concealment (appearance vs reality): â€Å"Look like the innocent flower but be the serpent under’t† Lady Macbeth, 1, 5 â€Å"False face must hide what the false heart doth know† Macbeth, 1,7 â€Å"There’s daggers in men’s smiles. The near in blood, the nearer bloody† Donalbain 2, 3. Macbeth tellsRead MoreMacbeth2576 Words   |  11 PagesGolden Macbeth * Do you sympathize with Macbeth? Why or why not? Considering whether or not to feel sympathy for Macbeth can be based upon whether or not you think Macbeth has any control of his own destiny. If you think of Macbeth as a pawn in his own game, then you can feel sympathy. He is controlled by the witches, who promise him the crown, at exactly the right time when he has just been promoted to Thane of Cawdor. The witches give him something else to strive for. Macbeth is also

Tuesday, May 5, 2020

Digital Marketing and Branding Samples for Students Myassignment

Question: Discuss about the Digital Marketing and Branding. Answer: Introduction Website marketing is the use of a company web site in together with online advertising tools that include banner advertising, search engines, e-mail and links or services from other web sites with the aim of obtaining new clients (Sanchez, p.45). Australia is the second country with the highest penetration of internet users in with 61.3% internet penetration after North America that has 77.4% internet penetration. Europe is third with 58.4% internet penetration (Internet World Stats, p. 12). Website Website marketing provides a good platform for marketing since it has as large number of audience and so the high the internet usage, the higher the potential customers or clients for a given company. Website is usually perceived as the main tool of internet marketing. All the other strategies usually attempt to promote the website and thereby get more visitors to the web presentation. Therefore to convert the visitors who visit the website into customers, the website should contain all the necessary information regarding the company and its products (Singh, Veron-Jackson and Cullinane, p. 286). To implement Internet marketing, various steps include defining the online opportunity, selecting of the strategic approach and delivery result online need to be out in place. The key components to an effective digital marketing are differentiation, targeting, segmentation and positioning (Brodie, p. 6). Nowadays, we can find the link of a corporate web site presentation more often and can be seen on billboards, TV advertisements, e-mails or discussion forums. Web presentations is thus an indivisible part of every firms marketing activities. Therefore marketing activities of the company can be supported by utilizing the internet services (Stuchlik and Dvoracek, p. 186). Web marketing is a revolutionary process for all types of business operations. Website is usually perceived as the main tool of internet marketing. All the other tools usually try to promote the website and bring more visitors to the web presentation (Chang, p. 423). Internet is extensively used by organizations to boost the performance of business and online promotion is one of the most successful and economical techniques of marketing for businesses. Main advantage of all strategies of internet marketing is that companies can conquer the barriers of distances and management team can not only promote their products and services all over the world but sell them and generate huge revenues (Gilmore et al, 241). Internet is used as a primary source of advertising by some companies. Website marketing for Subaru Subaru Online is an electronic store that has changed its focus to match new trends in automobiles of the 21st century. The e-shop offers its customers mainly information on the new models of the Subaru automobiles in Australia and spare parts. Subaru Online also offer consultancy services to its customers in terms of providing solutions to customers queries and also giving detailed information about Subaru, manuals on how to take care of the automobile and linked video demonstrations and many other demonstrative pictures (Alvy and Calvert, p. 711). Subaru is able to offer excellent information to customers in Australia by posting different models, their prices and where they can get the cars. Another part employed in website marketing is incorporating a Frequently Asked Questions (FAQ) combined with discussion forum to solve frequent questions and clear misconception. Microsite, also sometimes referred to as Minisite made as a supplementary internet marketing tool with the aim to pr omote the main site of the e-shop. The reason why microsite is chosen for promoting the main page is, that there is no other simple tool, that can provide optimized page for a specific topic that cannot be covered by the main e-shop page. Strategies used in website marketing for Subaru Social Media Marketing - Viral marketing Social media marketing is marketing using online platforms, social networks, blog marketing among others. People spend more and more time in the Internet by using social media sites. They share the news, upload photos and videos, search products, check email and communication to each other. The number of social media users are growing every year. In 2015 the amount of active users was around 2.206 Billion with a global penetration. Social media marketing offers an additional customer support channel and easy and trusted client response channel (Xiang and Gretzel, p. 182). Social media marketing comprises of the effort to use social media to persuade customers to buy a companys products or services. Social media marketing commonly attempts to build content that draws attention and encourages the people reading to share it through their social networks. Social media marketing has a number of advantages; it provides an opportunity for marketers to present their products and services to clients; the customers grievances and suggestions becomes easier to be addressed by the company; the marketers are able to easily identify several peer groups among different groups, who help to further advertise the brand at virtually zero cost since most of the social networking sites are free. (Borges, p. 123). Popular social media platforms that can be incorporated to website marketing include Facebook, LinkedIn, Twitter, YouTube and MySpace among others. The website content is created and linked with social media to enhance reach to wider target audience. Users interested in specific topics highlighted in the company website are able to make comments and offers feedbacks by designing website to have option for customers to contribute. These users might want to share this content also with their friends (Fernando Angelo, p. 7). That is why the Subaru Company must adopt option on their website to allow customers share content on social media marketing platforms. The users get the chance to share the content with their friends, and which can also increase the reputation of the Subaru Online e-shop itself. E-shop allows the customers to shop online and share their experience with friends. The most efficient and simple method how to promote the website and let users share the content with other users is by using Social Plugins on company website. Facebook is one of the most popular networks. Nowadays, Facebook is actively used for creating and increasing the brand or company awareness. Subaru Online creates web pages and post news, share photos and videos and make updates of important changes and events Social plugins enable one to see what their friends have liked, shared on or have commented on sites across the internet (Kontaxis, p. 1). For Subaru Online, options such as Like button and Like box suits best company and customers needs and can significantly help to improve the performance of the e-shop. Twitter is another most popular social network. In Twitter messages can be post that are no longer than 140 characters. Users use Twitter because they want to be on top of latest trends, news and events. The users want to be updated about what is going on around them (Scherer, p. 3). The brand awareness can be increased by going to the source. The posts consists information about latest trends and technologies, future sector development, events that important for the company. Moreover, Twitter helps to monitor feedback of companies, customer support, in order to learn more about customers problems and reviews. Online videos offer a great prospect for a companys business marketing. Online videos are interactive, create more impact on the viewer and make it easily memorable; and this is the main advantage of using online videos (Dobele-Angela et al., p. 239). The online videos are incorporated to company websites demonstrating current Subaru models in the market which can be shared easily with anybody. Online videos are not expensive to create and these attributes of online video make it widely reachable. Online video incorporates many features of YouTube that allows a single click on video to play (Bscheid, p. 6). Online video is one of the easiest way to produce targeted and constant addition of content to the website. Investing on advance technology allows Subaru Online to adopt a low cost video marketing. Making a simple video and placing it online is rather inexpensive and it has the advantage, that the video will stay online forever unless removed by administrator. Once posted, people can find the video in several years to come making it less expensive for administration thereby accumulating huge useful content for the customers. Online Video Marketing is a sphere which is definitely on rise. The consumption of online video continues to rise tremendously giving opportunity for Subaru to reach the digital consumers. For instance, 146 million Americans watched videos online, streamed a total of 12.6 billion video clips in November 2008 which is nearly double the number they streamed in less than two years earlier (Helft, p. 2). Mobile Marketing Mobile marketing involves the use of mobile phones in particular the smart phone devices to promote or market a companys product or services. There is a huge embracing of devises like the Google Android OS enabled smart phones and iPhones and there is therefore a dramatic increase in demand for mobile applications and mobile web browsing (Shrestha, p. 189). The smart phones allow the consumer to access company website and access valuable information. Since adoption of these phones and features by people is incresing, Subaru Online has provided web content that compatible to mobile devices. Subaru however need to develop more mobile applications to allow customers view their web content through mobile websites. Smartphones are getting much more spread among the people and they all want to remain connected to their favourite websites even on the go. Thus there emerges a need to adjust the website design to a mobile version of website In Australia the percentage of people using smartphones with broadband internet is much higher. Smartphones are getting much more spread among the people and they all want to remain connected to their favorite websites. Email marketing This type of marketing allows use of electronic mail to connect with customers (Sterne, J. and Priore, p. 13). Subaru Online sends out emails mainly to develop strong relationship with the old and new consumers. Subaru Online collects a list of clients email addresses and sends direct promotional messages to the clients. It may also enlist the services of email service providers such as yahoo, gmail, Hotmail etc and rent a list of email addresses from the service companies. Advertisement or newsletter with the aim of enticing older or new clients to buy or let them know of new services and products will be emailed to the clients. Since one can generate emails depending on the behavior of customers, the promotional material will be tailored to their needs and to present appropriate particulars to potential buyers. Blog-Based Marketing A blog is a website that details personal views of individuals on a particular topic (Wright, p. 25). The blog for Subaru Online comprises of web pages, text, images, and links to other blogs and media related to the marketing of Subaru. It also includes photos, video, audio and podcasts. Blog is more effective through its content. One report revealed that 57 million of American adults representing 39% of the population are blog readers (Dawson and Dawson, p. 24). The outcomes of blog marketing are excellent as these boost website search engine ranking and popularity, drawing in customers. Through blogs, Subaru Online e-shop will share its information, update its customers on new products and also provide links to the main sales channels by using blogs in order to promote its brand awareness. The Blogs makes it easy for posting of comments and feedbacks and to allow fans and critics to post opinions and questions which can help the company adopt the best service delivery to its clien ts. This promotes the interchange of ideas among peers and can also encourage honest dialogue between clients and the company to mend in any shortcomings (Hafele, p. 5). Search engine optimization This is used to improve the quality of the information which comes to the Subaru Online website from search engines. This enables the Subaru Online to be visible on the first page of search engine results whenever users search for a specific key word and find a match (Boulay, p. 3). In this way the company has a better chance of being noticed by potential clients. The effectiveness lies in the fact that creating content respecting search engine optimization techniques does not cost relatively anything, the user is usually searching for. Image searching, local searching or vertical search engines are the different target searches that can be employed in search engine optimization. The company can hire third party agencies or train its workers in search engine optimization to take the responsibility for the company in order to boost its visibility on the internet. In the first phase of the project after the whole e-shop is prepared and design created, it will be filled by its contents References Alvy, L.M. and Calvert, S.L., 2008. Food marketing on popular childrens web sites: A content analysis. Journal of the American Dietetic Association, 108(4), pp.710-713. Borges, B. 2009. Marketing 2.0. Bridging the Gap between Seller and Buyer through Social Media Marketing. (First Edition ed.). (pp. 324-379).Tucson, Arizona: Wheatmark. Boulay, J. 2011. All In One SEO: An Efficient Internet Marketing Tool for Your On-PageSEO Strategy and SEO Blog. Retrieved on 2 May 2017 from www.ezinearticles.com/?All-In-One-SEO:-An-Efficient-Internet-Marketing-Tool-for-Your-On-Page-SEO-Strategy-and-SEOBlogid=6214894. Brodie, R.J., Winklhofer, H., Coviello, N.E. and Johnston, W.J., 2007. Is e-marketing coming of age? An examination of the penetration of e-marketing and firm performance. Journal of interactive marketing, 21(1), pp.2-21. 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